Jigsaw Research

Fresh Research Experiences For our clients, their stakeholders and the people we talk to.  We aim to delight by doing things differently and we deliver new perspectives on current thinking that is aligned with our clients’ needs.

Powerful Insights ‘Insights’ can be an over-used term, but it remains the reason why our clients continue to partner with us. It’s about pushing beyond the obvious and unearthing new thinking that resonates, excites and unlocks new and profitable opportunities.

Better Marketing Decisions Our focus is always commercial.  This means strong business results, not just great ideas.  Through concise, clear output, we deliver consumer stories and insights that inspire our clients to act.  We then continue to work closely with our clients to ensure the outcomes are implemented successfully.

Jigsaw Shopper specialises in shopper and channel research for retailers and manufacturers.  Effective shopper engagement requires ongoing connection with shoppers across the entire purchase cycle.  We have a Consumer to Shopper Journey model that informs our thinking around this topical space.  We utilise different technology to help us uncover the ‘why’ behind behaviour and ultimately identify ways we can impact shopper behaviour to drive sales and profit.

Jigsaw implements a 360 degree innovation process that champions ideas out of true insights.  Our thinking starts with opportunity identification through to concept development and idea optimisation to screening and commercial launch. Our approach is built around a bespoke database management tool that delivers an integrated and dynamic learning perspective and promotes the continuous evolution of ideas.

We operate in an ever-changing media landscape with a more empowered consumer who has changed the rules around how they interact with brands.  Our approach to communication development and evaluation keeps this evolving consumer in focus. We have a constructive philosophy, working in collaboration with agencies and consumers to help nurture creativity and build on ideas at all stages of the communication cycle.  By delivering fast, iterative learnings we help advertisers realise stronger marketing communications.

Jigsaw's philosophy on any Segmentation solution is that it must be commercially relevant and act as a powerful tool to inform marketing strategy. We layer a rich understanding of consumers’/customers’ needs with behavioural data to develop an accessible and actionable segmentation.  We use big data analytic capabilities to aide this process and develop outputs and software solutions that ensure the segmentation becomes an established part of our clients’ vernacular and marketing plans.

Today every client has any number of consumer databases; from those formed more organically via social media presence to more formal behavioural databases. The issue remains how to extract commercial value from this vast amount of consumer information. Our marketing sciences analytics team works alongside clients’ analysts to develop programmes of work to derive powerful insights from this data.  We often integrate qualitative approaches to add richness and understanding and delve deep into the ‘why?’ behind the behavioural models.

We believe the power of pack is hugely under-estimated and often discounted in research. When a pack design connects with brand values and consumer needs it becomes a formidable tool for marketers to leverage. Jigsaw’s approach to pack incorporates a holistic understanding, from on-shelf to in-home; in a competitive context. Our work helps to formulate design briefs fuelled by relevant consumer insights through to optimisation of final designs.

Jigsaw Healthcare specialises in research amongst healthcare professionals and patients.  We have a team of specialist consultants with experience across a broad spectrum of therapy areas, prescription and consumer health sectors. Our work spans the early stages of drug development through to maximising in-market potential.  Our skill lies in having an accomplished understanding of how to engage these unique audiences.